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Strategies for Success


Why your Business needs a 3-5 year Vision Plan
In my consulting practice, I talk shop with hundreds of gallery owners and framers around the world. Things are difficult in our current world, and the pressure and demands on small businesses are extreme. I am starting to see a global pattern everywhere: many of us are just treading water; our 'big picture' is usually just a snapshot of the next 48 hours. We mistake 'getting through the week' for a business strategy, focusing more on immediate deadlines than on our three-yea
Sheila McCumby
Aug 205 min read


The New Guard: Modernizing Custom Framing for the Next Generation of Collectors: or How Toxic Slime Showed Me the Future of Framing
When a friend opened a comic book shop around the corner and asked me to frame some "fan art," I initially thought she meant four-dollar comic books and Cheeto-dusted covers. I quickly learned that "comic art" is actually a world of high-level, high-value creativity. I decided to have some fun with it, using my CMC to decorate mats with Bat-Signals, logos, and special cuts. I lit brightly colored frames up with LED lights and even formulated luminescent silicone "slime" to le
Sheila McCumby
Aug 186 min read


The Revolving Door Dilemma: How to Inspire Good Employees To Stay…
"You just can’t find good help anymore…" "Nobody wants to work…" "My employees keep leaving…" If you spend any time scrolling through picture framer’s social media groups, you know this mournful chorus by heart. Honestly, my heart twinges a little whenever these posts pop up because I understand this struggle on two very different levels. On one level, as an owner and employer, I especially understand that especially in smaller, rural markets, finding a skilled, dedicated fra
Sheila McCumby
Nov 28, 20255 min read


Buried Treasure: Why Customer Retention is Hidden Gold
We spend a lot of time, money, and energy chasing brand new customers, which is akin to a business dating app where we are endlessly...
Sheila McCumby
Oct 2, 20255 min read


Practicing the Subtle Art of the "Gracious No" in Your Shop
We love our clients, we truly do. The joy of helping someone find the perfect frame to elevate cherished artwork or preserve a precious...
Sheila McCumby
Jul 28, 20257 min read


Achieving Success in Business, Love and Marriage: A Holistic Approach
My first day in grad school, many years ago, I attended a course titled "Fundamentals of Marriage and Family Counseling." My professor...
Sheila McCumby
Jun 23, 20256 min read


Humble Pie Is the Worst Tasting Pie Ever: My Journey to Semi-Competent Leadership (Still a Work in Progress)
Take a deep breath. This might sting a little, like getting a paper cut from a mat bevel. But someone needs to say it, so here goes... I...
Sheila McCumby
May 15, 20259 min read


Framing Freakout: Are Tariffs Trying to Knock Out Your Profits? How To Fight Back with Class and A Little Bit of Sass.
The writer, poet, and rebel Dorothy Parker famously coined the phrase, “What fresh hell is this?” Lately, that's exactly how I feel when...
Sheila McCumby
Apr 19, 20255 min read


Why your Business needs a 3-5 year Vision Plan
In my consulting practice, I talk shop with hundreds of gallery owners and framers around the world. Things are difficult in our current world, and the pressure and demands on small businesses are extreme. I am starting to see a global pattern everywhere: many of us are just treading water; our 'big picture' is usually just a snapshot of the next 48 hours. We mistake 'getting through the week' for a business strategy, focusing more on immediate deadlines than on our three-yea
Sheila McCumby


The New Guard: Modernizing Custom Framing for the Next Generation of Collectors: or How Toxic Slime Showed Me the Future of Framing
When a friend opened a comic book shop around the corner and asked me to frame some "fan art," I initially thought she meant four-dollar comic books and Cheeto-dusted covers. I quickly learned that "comic art" is actually a world of high-level, high-value creativity. I decided to have some fun with it, using my CMC to decorate mats with Bat-Signals, logos, and special cuts. I lit brightly colored frames up with LED lights and even formulated luminescent silicone "slime" to le
Sheila McCumby


The Revolving Door Dilemma: How to Inspire Good Employees To Stay…
"You just can’t find good help anymore…" "Nobody wants to work…" "My employees keep leaving…" If you spend any time scrolling through picture framer’s social media groups, you know this mournful chorus by heart. Honestly, my heart twinges a little whenever these posts pop up because I understand this struggle on two very different levels. On one level, as an owner and employer, I especially understand that especially in smaller, rural markets, finding a skilled, dedicated fra
Sheila McCumby
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